Gella’s Diner and Lb. Brewing Co. received an award for being one of the most-visited places in Kansas from Arrivalist, a visitation-intelligence company, and the Kansas Department of Wildlife Parks and Tourism (KDWPT).
At the annual Travel Industry Association of Kansas’ (TIAK) legislative day in Topeka, Gella’s Diner and Lb. Brewing Co. was the winner of the “Breweries, Distilleries, & Wineries” category for having more visitors than any other competitor in the state.
At this event – known as “Destination Statehouse” – TIAK members have the opportunity to network with legislators directly to advocate for Kansas tourism, observe House and Senate Legislative Sessions, and showcase the unique assets that Kansas has to offer visitors.
This year, KDWPT and Arrivalist handed out ArrivaLIST visitation awards. The Hays Convention and Visitors Bureau (CVB) is a member of TIAK, and CVB staff were on hand to accept the award on Gella’s behalf.
Arrivalist provides marketers with tools to evaluate the travel habits of a visitor in order to effectively measure creative messaging, targeting, and budgets to determine return on investment.
“Arrivalist’s unique data-location technology provides the most precise visitation tracking information in the travel industry,” according to Arrivalist CEO Cree Lawson.
Arrivalist defines a visitor as someone who travels at least 50 miles, stays at the destination for at least 30 minutes, and doesn’t go to that same location more than once in a two-week timeframe.
In 2014, KDWPT was the first state agency to partner with Arrivalist to track visitors who research the state online and then enter Kansas.
“Historically, out-of-state visitor information relied on self-reporting, providing KDWPT with a fraction of the data necessary to accurately understand visitation behavior,” said Colby Terry, fiscal manager, KDWPT. “Arrivalist uses concrete data to report actual, real-time foot traffic, and only captures unique visitors at each attraction once per trip for the most precise visitation behavior analysis. Using Arrivalist data, we can measure and evaluate our digital media buys to ensure we’re making effective use of every dollar spent on tourism marketing.”
Gella’s Diner & Lb. Brewing Co. is an award-winning microbrewery and restaurant in the historic Chestnut Street District of downtown Hays. Named Small Brewpub and Small Brewpub Brewer of the Year at the 2013 Great American Beer Festival, it is the only Kansas brewery to hold this prestigious honor.