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KFIX Rock News: KISS’ Gene Simmons Outlines Business Ideas In “Me, Inc.”

gene officeNEW YORK (AP) – Gene Simmons is writing a book about his business philosophy.

It’s called “Me, Inc.: Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business.”

It’s inspired by “The Art of War” and organized around 13 principles for success.

An excerpt from the book’s description reads, “In ‘Me, Inc.’, the marketing and finance wizard gives aspiring entrepreneurs the critical tools they need to succeed.”

“Simmons teaches you how to build a solid business strategy, harness the countless tools available in the digital age, network like hell, and be the architect for the business entity that is you.”

“Me, Inc.” comes out October 21.

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